Shawn DuBravac is the economist for
the Consumer Electronics Association
and an adjunct professor of Finance at
the George Washington University
School of Business.
The U.S. television set market is projected to reach the $27 billion mark by 2010, up from $25 billion in 2006. The bulk of this growth will come from the flat-panel television set segment, which is projected to grow 65 percent from 2006-2010. The transition to digital television continues to be a major underpinning of the television set market in the United States. Additionally, consumers are increasingly looking to use their television sets for a myriad of non-traditional activities including accessing the Internet, checking e-mail, and watching content accessed from hardware devices like digital video recorders.
