Focus on Industries and Markets

The Global Market for Water Treatment Products

By Michael A. Deneen and Andrew C. Gross

Michael A. Deneen is a senior industry analyst at The Freedonia Group in
Cleveland, Ohio. Andrew C. Gross is professor of marketing and international
business at Cleveland State University in Cleveland, Ohio.

The global demand for water treatment products should rise at 6.6 percent per year between 2002 and 2007 and reach almost $35 billion by the end of that period. China will record the highest rate of growth among major markets with a 17 percent annual rise through 2007. Gains in the developing world will reflect ongoing efforts to deliver safe drinking water to the more than one billion people who currently lack access.

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