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The Economics of Automotive
e-Commerce: Defining the Business Model
Speakers Page
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David R. Allardice
Senior Vice President and Manager
Detroit Branch of the Federal Reserve Bank of Chicago
Mr. Allardice has responsibility for operations at the Detroit
Branch, an organization with 330 employees and an expense budget
of about $25 million. He also has responsibility for cash operations
for the Seventh Federal Reserve District as well as working with
the seven-member board of directors of the Detroit branch. Further,
he coordinated the Seventh District's involvement in the Federal
Reserve's Rivlin Committee Study, which focused on the future role
of the Federal Reserve System in the payments mechanism. David now
leads the District's effort in "Emerging Payments", a
study to focus on the public policy aspects of electronic payments.
David has been actively engaged in writing and speaking about the
Midwest economy. His regional economics team, with the Great Lakes
Commission, published The Great Lakes Economy Looking North and
South in 1991. With the Northeast-Midwest Institute, he published
The State of the Region: Demographic and Economic Trends in the
Northeast and Midwest in 1992. He also served as an economic advisor
to the Illinois' Department of Commerce and Community Affairs and
to the Indiana's Third Strategic Economic Development Plan, and
was president of Illinois Economic Database. Currently, David serves
on the board of directors of Economics America - Michigan and of
Junior Achievement - Detroit.
David joined the Research Department with the Federal Reserve Bank
of Chicago in 1974 after earning his Ph.D. in Economics from Colorado
State University. He became the Assistant Director of Research in
1985 and the Director of Regional Programs in 1994. David was appointed
Senior Vice President in 1995.
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David Andrea
Chief Economist
CSM Worldwide
David Andrea is the Chief Economist with CSM Worldwide, which offers
global market intelligence and forecasting services to more than
200 automotive suppliers. He also serves as President of the Detroit
Association for Business Economics, and he has served as Chair of
the Detroit Society of Society of Automotive Engineers.
Prior to working with CSM Worldwide, Dave served as the Automotive
Analyst with Roney & Company, the Director of Forecasting with
AutoPacific, and as an Assistant Research Scientist with the Office
of Study of Automotive Transportation at the University of Michigan.
He has earned a BA in Business Economics from Miami University (Ohio)
and a MBA from the University of Michigan.
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Richard A. Christensen
Director, Alliances and Acquisitions
General Motors
Rich Christensen was named to the position of Director, Alliances
and Acquisitions for General Motors' new electronic commerce unit
(e-GM) in October 1999. In this position Rich identifies those areas
where GM can capitalize on the business potential of the internet
through teaming relationships with leading third party firms and
executes these transactions. Rich also has lead business responsibility
for the internet-driven reengineering of GM's 1 million annual unit
used car business and is the general manager of the Personal Calling
business unit at OnStar.
Prior to this assignment, Rich led the North American Project Center
where he was responsible for the leading edge execution of the new
manufacturing facilities being pursued by GM North America. The
Project Center assignment followed a three year stint at GM do Brasil
where Rich led the business case development for the regional growth
strategy embodied in the Rosario, Argentina and Blue Macaw greenfield
manufacturing operations and the revamped product portfolio.
Rich joined GM in 1983 as an analyst on the Corporate Financial
Staff and subsequently held a variety of assignments in Corporate
finance and within North American Operations. He also served as
an assistant to Mr. J.F. Smith, Jr., Chairman of The Board, on a
variety of projects within the GM Europe organization. Rich has
a Bachelor of Arts degree from the University of Illinois and an
MBA from the University of Chicago.
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Scott Crompton
Director, Global Automotive Practice
SeraNova, Inc.
Scott Crompton has served as Vice President,
of SeraNova's Global Automotive Practice since June 1999. SeraNova
is an eBusiness professional services firm. He develops e-business
strategies in the automotive industry, including e-business visioning
and implementing enterprise portal technologies for automotive manufacturers
and suppliers.
Prior to joining SeraNova, Crompton
served as principal consultant, Strategic Change Practice at PricewaterhouseCoopers
LLP Management Consulting where he specialized in business strategy
consulting, particularly in the automotive industry. In addition,
he has held positions with Ernst & Young's Strategic Advisory
Services, A. T. Kearney and Electronic Data Systems.
Crompton has a Master of Business Administration
from the University of Michigan and a BA in Financial Administration
from Michigan State.
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| Gary E. Dilts
Senior Vice President, eConnect Platform
DaimlerChrysler Corporation
Gary E. Dilts was named Senior Vice
President, eConnect Platform, effective July 1, 2000. Previously,
he was Vice President, eConnect Platform. on January 31, 2000. The
eConnect Platform was established to coordinate the eBusiness initiatives
of DaimlerChrysler Corporation. In this role, Dilts oversees a cross-functional
team that involves the strategic implementation of eBusiness initiatives
throughout the company, from product creation and volume production
to sales and service. In this role, Dilts also represents North
American business units on the DaimlerChrysler AG global e-Task
Force.
Prior to this position, Dilts was Vice
President, Retail Strategies and Dealer Relations. He joined Chrysler
Corporation in 1977 as a management trainee in the company's Washington,
DC office.
His work and academic background include:
- Senior Vice President, eConnect
Platform, DaimlerChrysler Corp., July 1, 2000.
- Vice President, eConnect Platform,
DaimlerChrysler Corp., January 31, 2000
- Vice President, Retail Strategies
and Dealer Relations, DaimlerChrysler Corp., November 1998
- Executive Director, Retail Strategies
and Dealer Relations, Chrysler Corp.,1998
- Director, Retail Strategies and
Dealer Relations, 1997
- Director, National Dealer Relations,
1995
- Director, U.S. Sales/Service/Marketing
Training, 1994
- Program Development Manager - Detroit,
1993
- Zone Manager - Boston Zone, 1991
- Zone Manager - Charlotte Zone, 1989
- Staff Executive to the Vice President
of U.S. Automotive Sales, 1988
- Assistant Zone Manager - New York
Zone, 1987
- Assistant Zone Manager - Houston
Zone, 1985
- Regional Truck Sales Manager - Central
U.S. - Detroit, 1983
- Various regional sales positions
- Washington, DC Zone, 1977-1982
- Graduated from the University of
Maryland with a Bachelor's degree in Business Management in 1976.
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Brian P. Kelley
Vice President
Ford Motor Company
Brian P. Kelley is a Ford Motor Company vice president and president
of ConsumerConnect, a Ford enterprise established to develop and
implement leading-edge distribution and e-commerce strategies across
the full range of Ford Motor Company products and services.
Prior to joining Ford in 1999, Kelley
was vice president and general manager for sales and distribution
with General Electric's Appliance Division. He is responsible for
managing Ford's E-commerce ventures and activities including E-supplier
relationships, consumer e-business activities, telematics, customer
relationship centers and Ford Investment Enterprises Corporation
which manages the company's Auto Collections.
Before his five-year stint with General
Electric, Kelley spent 10 years with Procter & Gamble serving
in various brand management positions. He is a 1983 graduate of
Holy Cross College where he earned a bachelor's degree in economics.
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John McElroy
Blue Sky Productions
John McElroy, of Blue Sky Productions,
brings an extensive background to covering the auto industry. Born
into an automotive family, he took his first plant tour when he
was only six years old. As he got older, he read any and every book
about cars he could get his hands on, which led to an understanding
of automotive engineering principles. As his enthusiasm for cars
grew, he successfully-though briefly-ventured into amateur road
racing. He also gained valuable insight to the industry working
as an hourly UAW employee in various automotive manufacturing plants
while working his way through college, where he earned a Bachelors
Degree in English at Wayne State University.
As a journalist, McElroy put his automotive
background to good use. His past experience includes five years
at Detroit Editor for Road & Track, and as the American correspondent
for World Cars, which was published by the Automotive Club of Italy.
Most recently he was the Editorial Director for Automotive Industries.
He also wrote the annual automotive
entry for the Encyclopedia Britannica Yearbook, and has five daily
radio reports on WWJ 940 AM in Detroit, the all-news CBS affiliate.
McElroy has appeared as an automotive
expert on ABC World News Tonight with Peter Jennings, CBS News with
Dan Rather, and NBC Nightly News with Tom Brokaw. He is often interviewed
by CNN, NPR, and CBC in Canada. He is frequently asked to speak
to automakers, suppliers and industry organizations. He serves on
the board of the Society of Automotive Analysts, and on the steering
committee of the North American Car and Truck of the Year.
McElroy has won numerous awards for
editorial excellence, particularly the Jesse H. Neal award in 1984
for his series titled, "Inside Japan," and in 1995 and
1997 for his Editorial opinion pieces. In 1997 he was named "Communicator
of the Year" by the Sales and Marketing Executives of Detroit.
Blue Sky Productions produces two television
shows that cover the auto industry. "Autoline Detroit"
is a weekly half-hour discussion program featuring top automotive
executives and journalists providing a window to the latest developments
and thinking in the industry. It airs at 10:30 AM on Sundays on
Detroit Public Television. "American Driver" is a weekly
half-hour program aimed at a general consumer audience. It reports
on the latest cars, provides tips to enhance people's driving pleasure,
and provides consumers with information to make more intelligent
purchases. It airs at 6:30 PM on Sundays on Detroit Public Television.
Both shows can also be seen on the internet at www.theautolink.com.
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Glenn Mercer
Director of Automotive Services
McKinsey & Company
Glenn Mercer is Director of Automotive
Services for McKinsey & Company. He joined the Cleveland Office
of the Firm in October, 1985, following five years of work with
British Petroleum (North America), where he held a variety of positions.
He became a Partner of the Firm in early 1995. Since joining McKinsey,
Glenn has worked on a broad range of client topics, overwhelmingly
within the automotive field (and exclusively automotive for the
last five years).
Examples of work he has led or co-led
include:
- A worldwide strategy study for a
German car manufacturer
- A global growth strategy for a British
automotive parts supplier interested in expanding beyond its current
product line into other profitable areas
- For the in-house electronics arm
of a large OEM, a study on appropriate organization design (including
optimal levels of vertical integration)
- A global business strategy study
for a supplier of electronic and mechanical vehicle parts, including
segments on acquisition and internal growth
- For a North American-based broad
line automotive supplier, a diagnostic study focused on identifying
overall profitability improvement opportunities
- An international expansion study
for a North American supplier of automotive power and signal distribution
systems, including potential alliance strategy in Japan
- For a large North American OEM,
a business process re-engineering study focused on spare parts
manufacture and distribution
- A global strategy study for a manufacturer
of steel and aluminum vehicle wheels, with the goal of enhancing
profitability
- For an OEM's parts division, a project
aimed at increasing external sales
- An investigation for a French automotive
supplier into potential entry strategies in the arena of suspension
components
- For a Brazilian automotive parts
company, an operational diagnostic
- For a large publicly-owned dealership
chain, a retailing strategy study
- A North American distribution study
for a supplier of automotive aftermarket goods, especially items
required in crash repair
- A European acquisition strategy
study for a North American supplier of plastics-based interior
and exterior trim
- An acquisition strategy study for
an investment firm expanding into automotive parts in North America.
In addition to leading projects, as
an automotive expert Glenn also spends a great deal of time advising
McKinsey teams around the world on automotive topics. In this advisory
role he participates in up to 100 projects a year, ranging from
OEM to supplier to distributor issues, and covering functional topics
from product development to operations and sales. This work requires
broad international exposure, and so Glenn has worked extensively
at various times in the Firm's London, Scandinavia, Milan, and Tokyo
Offices, but with significant additional exposure to automotive
clientele on all continents, recently including Africa.
Glenn is responsible as well for the Firm's automotive research
and knowledge-building agenda. He is currently leading an initiative
to understand new car retailing formats in North America, and just
concluded an extensive project on best practices in automotive supplier
product development. Previous efforts included an investigation
into the quality of the Indian automotive supply base, analysis
of superior quality management techniques at automotive suppliers
worldwide, and a report on the future of the automotive industry
generally, country by country on a global basis.
Most of the results of this work are available in published form,
ranging from articles placed in the Economist magazine's automotive
research quarterlies, to contributions to a book summarizing the
supplier quality project, Quality Pays. Glenn also makes numerous
speeches on various of these topics at different automotive forums,
including the Geneva Motor Show, SAE Conferences, and other industry
forums.
Glenn received his MBA with highest honors (Tuck Scholar) from Dartmouth,
an MA in Soviet Studies from Yale, and an AB magna cum laude in
Russian from Dartmouth. During work toward the latter two degrees,
he was employed periodically by the Central Intelligence Agency.
He is conversant in Russian and able to follow written business
Swedish, Italian, and French. He is married to a performing cellist,
has four children, and lives in Shaker Heights, Ohio.
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Steve Piotraczk
Director of Group Sales, Automotive
FreeMarkets, Inc.
Steve Piotraczk has served as Sales
Group Director of Automotive for FreeMarkets, Inc. since February
2000, focusing on directing sales efforts within the automotive
industry. From February 1999 until January 2000, Mr. Piotraczk served
as a National Account Executive for FreeMarkets, where he focused
on the automotive, transportation and industrial manufacturing industries.
Prior to joining FreeMarkets, Mr. Piotraczk worked in strategic
account sales and sales management at Reynolds & Reynolds, a
Fortune 1000 company that specializes in information management.
Mr. Piotraczk holds a Bachelor of Science
degree in Business Administration from Ferris State University and
a Master's degree in Manufacturing Management from GMI Engineering
and Management Institute.
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Charles E. Phillips
Morgan Stanley Dean Witter
Managing Director
Enterprise and Internet Software
Charles "Chuck" Phillips
(Managing Director) joined Morgan Stanley Dean Witter in December
1994 as an equity research analyst covering Enterprise and Internet
Software companies. He has been covering the enterprise software
sector since 1986. Prior to Morgan Stanley Dean Witter, he covered
these stocks for Kidder Peabody, SoundView Financial, and The Bank
of New York. He is ranked the #1 industry analyst in enterprise/server
software by Institutional Investor magazine and has been a member
of their All-America research team every year since 1994. Chuck
received a B.S. degree in computer science from the United States
Air Force Academy after which he served as a captain in the Marine
Corps working in the data processing field. He earned an M.B.A.
in finance from Hampton University in Virginia, a J.D. from New
York Law School and is a member of the Georgia State Bar. He is
also a chartered financial analyst, and a member of the Institute
for Electrical Engineers.
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Diane Swonk
Chief Economist and Senior Vice President, Bank One
President, NABE
Diane Swonk has been with the bank
since the start of her career in 1985. She manages the bank's corporate
economics' group and designed the bank's regional model. She authors
many of the bank's economic publications and has released several
nationally acclaimed studies.
She is called upon as an economic expert
by policymakers from Chicago to Washington, and is among the most
quoted by the news media on the economy. Chicago Magazine recently
said, "her name sometimes seems the very heartbeat of the business
pages." She has contributed to articles in The Wall Street
Journal, The New York Times, and major news magazines such as Business
Week. She is also a regular commentator on CNBC and CNN, is a frequent
guest on the major news networks, and has appeared on "Wall
Street Week" on PBS.
She has served on several boards, including
the National Association for Business Economics. As the president
of NABE, she shares a title that was also held by Alan Greenspan
and several Federal Reserve Bank presidents. She is the youngest
president to serve in the association's history. Founded in 1959,
NABE has over 3000 members and 44 chapters nationwide.
Ms. Swonk has received several prestigious
awards, and was named the "Financial voice of the Midwest"
by the Chicago Tribune. Ms. Swonk received her bachelors and masters
degrees in economics with honors from the University of Michigan,
and MBA with honors from the University of Chicago. In June, Ms.
Swonk was named the "Top Woman in Finance" in Chicago
by Today's Chicago Woman magazine, and in July, Ms. Swonk was named
one of the top forecasters in the country by the Wall Street Journal.
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Liz Vanzura
Director of Marketing and Advertising
Volkswagen of America
Liz is the Director of Marketing and Advertising for Volkswagen
of America. In that capacity, Liz has responsibility for the overall
positioning and branding of Volkswagen's products in the United
States and Canada. Liz heads up the internal staff as well as provides
direction to Volkswagen's advertising agencies, Arnold Communications
and Palm Publicite. Volkswagen's media budget, overseen by Liz,
is in excess of $250 million annually.
Since joining Volkswagen in late 1996, Liz has directed one of
the most recognized and successful advertising campaigns in automotive
history, including the historic re-launch of the Beetle. Volkswagen's
advertising has been cited as among the best in the world by a number
of publications during 1998, 1999, and 2000. During that same period,
Volkswagen has exceeded all other automotive manufacturers in percentage
growth in vehicle sales by a comfortable margin. Highlights of Liz's
tenure include:
· 1999 and 2000 Automotive News All Star (1 of 20, only
marketer)
· 1999 Clio Award as best overall client (any industry)
· 1999 Top 100 Marketing Professional, "Advertising
Age"
· 1998 Cannes International Advertising Festival Grand Prix
Winner
· 1998 Best Overall Advertising Campaign, "USA Today"
· 1998 Marketer of the Year, "Advertising Age"
· 60% overall sales gain in 1998, 43% gain in 1999, similar
trend in 2000
Liz has been a featured speaker at a number of conferences, including
a panelist on the "USA Today" Panel for the 1999 Cannes
International Advertising Seminar. She is an executive board member
on the I.A.A.A. (International Automotive Advertising Awards) She
has been cited as a key figure in the revival of the Volkswagen
brand in North America. Brand awareness is up over 70% during her
tenure, and all key advertising measures are at 20 year highs. Overall
Volkswagen sales, which reached a low of 40,000 units in the mid-1990's,
are projected to exceed 300,000 units in 2000.
Prior to joining Volkswagen, Liz served 13 years with General Motors
in a variety of marketing and planning positions. She received her
Bachelors Degree in Mechanical Engineering from General Motors Institute
and her Masters in Business Administration from Harvard University
as a General Motors Fellow.
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John Waraniak
Director, E-Business Speed
Johnson Controls
John Waraniak is director, e-business speed for the Automotive
Systems Group of Johnson Controls. He is responsible for business
development in the firm's new E-Program Office, which was established
this year to lead global e-business activities, increase productivity
and accelerate business model transformation and profitability for
Johnson Controls and its automotive customers. Waraniak joined the
company in July 2000.
Prior to joining Johnson Controls, Waraniak was an independent
advisor to various automotive companies in the areas of collaborative
product commerce and business model transformation.
Before that, he served in a number of strategic management and
executive leadership positions. Waraniak has 20 years of experience
in the management consulting and automotive, aerospace, motorsports
and consumer goods industries. He has worked for General Motors,
Hughes Aircraft, Oracle, Benchmarking Partners (Surgency) and No
Fear Inc. Waraniak's edge and leadership skills have helped companies
develop innovative e-business models and adapt best business and
internet technology practices for mass customization, build-to-order
vehicle production. He also specializes in vehicle systems engineering
management and the development of competitive value chain strategies
to enable the "X-day car."
Waraniak earned a bachelor of science degree in mechanical engineering
from the University of Michigan. He earned a master's degree mechanical
and industrial engineering from the University of Illinois, and
a master of science degree in engineering management from West Coast
University. Waraniak also graduated from the California Institute
of Technology's Executive Engineering Management Program.
He resides in Orchard Lake, Michigan with his wife and two children.
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Wayne Williams
President and General Manager
Williams AutoWorld
Wayne H. Williams is the Principal and General Manager of Williams
AutoWorld in Lansing, Michigan. Williams AutoWorld retails and services
such automotive brands as Audi, BMW, Isuzu, Mercedes-Benz, Porsche,
and Volkswagen. He is also a member of the Board of Directors with
the National Automobile Dealers Association, where he has chaired
the Industry Relations and the Information Technology Committees.
Wayne has also been a Director of Sparrow Hospital and First of
America Bank.
On public policy concerns, Wayne has served as a delegate to the
White House Conference on Small Business and as Director and Treasurer
of the Political Action Committee for Americans for Free International
Trade.
Wayne possesses a BA in Marketing from Western Michigan University,
and resides with his wife Darlene in East Lansing. He also has three
sons and seven grandchildren.
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