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The Economics of Automotive e-Commerce: Defining the Business Model

Thursday, October 19, 2000 
Detroit Branch of the Federal Reserve Bank of Chicago

Organizers: Detroit Association of Business Economics, National Association for Business Economics, Society of Automotive Analysts, and Federal Reserve Bank of Chicago

Moderators: David Allardice with Federal Reserve Bank of Chicago, Dave Andrea with CSM Worldwide and John McElroy with Blue Sky Productions

9:00-9:30 Coffee, registration
9:30-10:15 The e-Commerce Roadmap
An overview of where we are and of possible routes to where we are going. An outline of the New Business Model. (See Slides)
Glenn Mercer, Director of Automotive Services, McKinsey & Company.
10:15-11:30 The Accountability Issue with Financial Markets
Find out how financial markets view the automotive industry. Understand how companies can position themselves from an old economy standing to a new economy standing to attract more capital. Learn how financial analysts value companies in the old economy and in the new economy and participate in a discussion on accountability issues.
(Christensen presentation, PDF, 88k)
(Crompton presentation, PDF, 1.7 MB)
Richard Christensen, Director of Acquisitions and Alliances, eGM; Scott Crompton, Vice President, Automotive Practice, SeraNova; Joe Phillippi, Automotive Analyst, Paine Webber.
11:30-1:30 Luncheon
Strategic, structural and systems issues for managing an automotive business in the New Economy.
(Phillips presentation, PDF, 514K)
Chuck Phillips, Software/B2B Industry Analyst, Morgan Stanley Dean Witter
1:30-2:45  Market Effectiveness Issue
The new business model has the potential to allow companies to offer the right product to consumers on the first try. Learn how companies are in transition from a push model to a customer pull model with an aim of "1 to 1 Marketing," and participate in a discussion of the important B2C issues.
Liz Vanzura, Director of Marketing and Advertising, Volkswagen of America; Brian Kelley, CEO of ConsumerConnect with Ford; Wayne Williams, President and General Manager, Williams AutoWorld.
2:45-3:00  Coffee Break
3:00-4:15 Market Efficiency Issue
The new supply-chain management business model will make the manufacturing, delivery and servicing of motor vehicles more efficient. Learn how the cost savings will be achieved and allocated to consumers and business in the supply chain, and participate in a discussion of critical B2B issues.
(Waraniak presentation, PDF, 236K)
(Piotrazck presentation, PDF, 188K)
John Waraniak, Director, E-businss Speed Internet Program, Johnson Controls; Gary Dilts, Senior Vice President with eConnect, Daimler Chrysler; Steve Piotrazck, Director of Sales, FreeMarkets.
4:15-4:45 Macroeconomic Perspective of eBusiness on the Economy
Find how eBusiness will affect the Midwest and national economies.
Diane Swonk, Chief Economist, Bank One
4:45 - 5:30 Reception

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