Session 25: Communicate More Effectively—Inside and Outside Your Company
Learn how to communicate more effectively with your management, clients and the media from one of the nation’s leading coaches in this field. This session will feature live tapings of your colleagues (or you if you volunteer!) and critiques of their performances.
Handouts
How to Get Your Press Releases Read, Not Trashed
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Speakers
Lynn Reaser
NABE Vice President
Point Loma Nazarene University, presiding
Tripp Frohlichstein
MediaMasters, Inc.
Tripp Frohlichstein founded MediaMasters, Inc. in 1986 after spending more than a decade at KMOX-TV, the then CBS-owned and operated station in St. Louis. During that period, Frohlichstein acted in various newsroom management capacities, culminating with assistant news director.
With MediaMasters, Frohlichstein has traveled throughout the United States, Canada and Europe to train thousands of people in corporations, associations, government and non-profit organizations on how to work with the media, how to handle crises, how to give presentations and how to communicate more effectively.
In addition, Frohlichstein served as a TV news critic for the St. Louis Post-Dispatch and for the St. Louis Journalism Review and was an adjunct professor in the Webster University Media Department for twenty years. Frohlichstein also acted as television critic for KMOX-CBS radio from 1987 through early 1996.