Session 1: Communicate More Effectively—Inside and Outside Your Company
Learn how to communicate more effectively with your management, clients and the media from one of the nation’s leading coaches in this field. This session will feature live tapings of your colleagues (or you if you volunteer!) and critiques of their performances.
Presentations
Speaker Tripp Frohlichstein is offering annual meeting attendees a free subscription to a media and speech tips newsletter (about eight issue per year). If you are interested, send an email to him at tripp@mediamasterstraining.com.
Links of Interest
Speakers
Lynn Reaser
Bank of America Investment Strategies Group
Lynn Reaser, Ph.D., is chief economist and managing director for the Investment Strategies Group at Bank of America. This group currently manages investments of around $440 billion on behalf of individual and institutional clients of the Wealth and Investment Management Group.
In her current role, Dr. Reaser is responsible for tracking and forecasting economic trends and evaluating their effects on financial markets. She follows international, national, and regional developments, and plays a key role in helping shape the bank’s investment strategy. She is thus an advisor to both the Private Bank, which offers a full range of financial services to high-net-worth individuals and families, and other units of Wealth Investment Management, which furnishes retail brokerage services throughout the country.
Dr. Reaser conducts about 500 interviews a year with newspapers, magazines, radio, and television stations located in the United States and other parts of the world. She also has served in a number of government advisory positions. In addition, she has consulted with Federal Reserve Board Chairman Alan Greenspan and the Board of Governors in her role as chair of the American Bankers Association’s Economic Advisory Council.
Dr. Reaser, who was born in Los Angeles, holds a doctorate, a master's and a bachelor's degree in economics from the University of California at Los Angeles.
Tripp Frohlichstein
MediaMasters Inc.
Tripp Frohlichstein founded MediaMasters, Inc. in 1986 after spending more than a decade at KMOX-TV, the then CBS-owned and operated station in St. Louis. During that period, Frohlichstein acted in various newsroom management capacities, culminating with assistant news director.
With MediaMasters, Frohlichstein has traveled throughout the United States, Canada and Europe to train thousands of people in corporations, associations, government and non-profit organizations on how to work with the media, how to handle crises, how to give presentations and how to communicate more effectively.
In addition, Frohlichstein served as a TV news critic for the St. Louis Post-Dispatch and for the St. Louis Journalism Review and was an adjunct professor in the Webster University Media Department for twenty years. Frohlichstein also acted as television critic for KMOX-CBS radio from 1987 through early 1996.
