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Session 12: The Economics of a 24/7 World and How IT Has Changed Business

Rapid IT infusion in recent years has elevated the level of access by economic participants to information, increased the velocity of transactions, and enabled many commercial activities. This session discusses recent e-commerce practices in different economic sectors and their macro backdrop.

Sponsor: Technology Roundtable

Presentations

Patti Freeman Evans : The Economics of a 24/7 World and How IT Has Changed Business

Philip Swan: IT Perspectives and the Global Economy

Links of Interest

Jupiter Research

Forrester Research

Speakers

 

Philip Swan
Chief Economist
IBM


Patti Freeman Evans
Senior Analyst
Jupiter Research

Patti Freeman Evans is a analyst with Jupiter Research, focusing on multi-channel retail strategy, with nineteen years of diversified experience, expertise in creating customer-centric ecommerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations.

Freeman Evans has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune and Business 2.0, as well as in industry publications such as Internet Retailer, Executive Technology. Freeman Evans has also appeared on NBC Nightly News.

Before joining Jupiter Research, Freeman Evans held leadership positions with leading internationally know companies like Bloomingdale's and Godiva Chocolatier. Most recently, Freeman Evans was Director of Shopping Services with Bloomingdales.com where she touched on all aspects of the multi-channel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Freeman Evans directed all aspects of the business, from concept to implementation, including backend, customer service and store integration issues. In her previous capacities at Bloomingdale's Freeman Evans led the International Marketing Department and implemented award-winning multiple-media marketing and retention programs. Further, Freeman Evans has done project work to develop interactive educational products for adults and children.

Freeman Evans holds a B.A. in Business Administration and Studio Art from Franklin and Marshall. In addition to her duties with Jupiter Research, she teaches E-commerce at the Fashion Institute of Technology in New York City.


Andrew Bartels
Vice President and Research Analyst
Forrester Research, Inc.

As part of Forrester's Industry Economics & Data research team, Andy's current research focus includes industry perspectives on technology. He researches the issues, challenges, trends, and opportunities for different industries in the use of technologies. This covers US and global IT spending and budget forecasts, IT industry technology spending trends, and key IT issues for professional services firms and energy and utility companies. He also covers buy-side technologies, such as eProcurement, eSourcing, contract life-cycle management, and electronic invoice presentment and payment systems.

Andy has extensive experience in the eBusiness market and in strategic planning, both as an analyst and a practitioner in the business world. Andy came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Most recently, he was head of the Electronic Commerce Center of Excellence at American Express, covering Internet and smart card development, technology strategy, and standards.

Before joining American Express, Andy worked as an economics researcher, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University

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